Search Engine Optimization is a crucial step that is often under-emphasized by businesses launching a new website. To put it simply: Having a website that is not optimized is like writing a book and throwing it in the closet. No one will see it unless it is published.
But what is search engine optimization?
Search engine optimization (SEO) improves your site's visibility or a web page within search engines. This can be achieved by first ensuring your site has an SEO Score of 100%, free of programming errors and is registered properly with all the major search engines. You should also consider key word density on your site, which can also help to improve favourability with search engine Search BOTS (robots). This would be the corner stone or the foundation of online marketing. The goal of all search engine optimization is to ensure you are viewed favourably by search engines and to increase your rank on search engine results page. By increasing the number of times your website appears in the results page the greater your page rank and traffic will be.
SEO is also the foundation of Internet Marketing ( or Search Engine Marketing ) that provides a greater expansion of this goal (increased page rank and traffic). Internet Marketing involves a variety of online marketing mediums such as, Back Links (Link Building), Offsite Landing Pages, Major Directory Advertising, Pay Per Click, BLOGGING and Social Media.
If you have an existing website or would like to find out how Aim High Marketing can build these features into a new website, contact us now and join the minority of websites that are truly designed for business.
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